From Lululemon to Launching a Sustainable Brand with Alexandra Dean

In this episode, Shane Jeremy James sits down with Alexandra Dean, founder of Adhere to Studios, a sustainable outerwear brand redefining fashion with purpose. Alexandra shares her journey from studying fashion design in Vancouver to working at Lululemon, where she honed her skills in technical garment development and design. Discover how she transitioned into entrepreneurship, the challenges of building a brand solo, and her mission to create high-performance outerwear using excess materials and lower-impact methods.

We delve into the realities of sustainable fashion, content overload, marketing fatigue, and why authenticity and adaptability are more important now than ever. Whether you're a creative entrepreneur or just curious about building a brand with heart, this one's for you. Designing stylish outerwear with a conscience — Alexandra Dean blends sustainability, technical precision, and timeless fashion.