Meet the Founder
A life spent building
Looking back, I realize every business I’ve built, every leader I’ve worked with, every team I’ve trained, and every movement I’ve been part of was preparing me for this. At the time, they felt like separate chapters.
Today, I see one story unfolding — a journey that taught me about leadership, human performance, technology, compassion, and how lasting change happens. Together, those experiences prepared me to build what I believe is the most important work of my life: The Be Human Company.
Early years
The entrepreneurial journey started early
My entrepreneurial journey started early. At sixteen, I asked for yearly subscriptions to Entrepreneur magazine for my birthday instead of gifts, and I wrote letters to business leaders I admired, hoping one of them would write back. Some did, and those relationships became my first mentors.
My first business became possible through funding from Aboriginal Business Canada, which allowed me to become the first person to bring Curves for Women from the United States to Canada. My family invested alongside me, and together we built it into a family business. Curves would later become one of the fastest-growing franchise companies in history, growing into a multi-billion-dollar company within a decade.
Building that business opened doors I never expected. I went on to build a national fitness brand, author four books in the health and fitness industry, coach thousands of people, and have my work featured internationally on television, magazine covers, and in publications as far away as China and India. Later, financing through Tale’awtxw Aboriginal Capital Corporation helped support the publication of my books, allowing me to continue sharing ideas beyond the businesses I was building.
Building at scale
From fitness to leadership to building organizations
Throughout my career, I’ve often found myself drawn to industries just before they reached mainstream adoption. Recognizing the growing demand for healthier consumer products, I introduced a healthy energy drink brand from the United States into the Canadian market. That business grew into a direct sales organization of well over 5,000 independent business owners and distributors, giving me firsthand experience leading at scale and understanding how leadership, systems, culture, and duplication come together to build high-performing organizations.
As that organization grew, I was invited to train many of the largest leaders and teams in the direct sales industry. While products brought people into the room, the conversations quickly became about leadership, culture, systems, growth, and how to build organizations where people could succeed. Those years reinforced something I’ve believed ever since: great organizations aren’t built by products alone — people build them.
Around the same time, another shift was beginning to reshape business: social media.
Long before most organizations understood its potential, I immersed myself in learning how digital platforms would transform communication, marketing, and business. Over the following years, I worked with entrepreneurs and small business owners across North America through workshops, online programs, one-on-one consulting, Zoom coaching, and live events. While social media often opened the door, the work quickly expanded far beyond marketing. I found myself helping founders strengthen leadership, improve operations, build healthier workplace cultures, refine financial strategy, develop customer acquisition systems, implement email marketing, and build businesses that could scale without losing the people at their center. Many of those relationships evolved into long-term partnerships, and I continue to hold equity in several of the companies I helped build.
That work also created opportunities to collaborate on projects with people already influencing millions worldwide. I helped launch the social media campaign for Eckhart Tolle’s feature film, Milton’s Secret. I helped build the social media presence of Satnam Singh, the first Indian-born player ever drafted into the NBA and later featured in Netflix’s One in a Billion. I also travelled extensively with Kevin Harrington, the original Shark on Shark Tank, helping build several of his personal brands and gaining a front-row seat to how world-class brands, media, and influence are created.
Looking back, those years taught me far more than marketing. They taught me how trust is built, how ideas spread, how leaders influence culture, and how businesses grow. Those lessons continue to shape how I build organizations today.
Human performance
Understanding what helps people become their best
As my businesses grew, so did my curiosity about people. I became fascinated by human performance — how people think, learn, adapt, and perform under pressure. That curiosity led me into years of studying neuro-linguistic programming (NLP), brainwave training, meditation, and the science of human behavior. Along the way, I’ve read over a thousand books on business, leadership, psychology, health, and human potential.
That journey led me to create Brainwave Synergy, where I developed brainwave training programs and guided meditations designed to help people improve focus, performance, and well-being. The programs reached people from all walks of life — entrepreneurs, executives, professional athletes, parents, and public figures. Participants included Bonnie-Jill Laflin, the first female scout in NBA history and an accomplished sports broadcaster, who later joined Actions of Compassion and appeared on The Everyday Compassion Show.
Looking back, I wasn’t simply teaching performance. I was trying to understand what helps people become the best version of themselves.
One lesson stayed with me throughout every company I built. Businesses don’t grow because of products. They grow because of people.
Over the course of my career, I’ve directly managed more than 150 employees, led a direct sales organization of well over 5,000 independent business owners and distributors, and trained leadership teams across North America. Every experience reinforced one belief that has shaped how I’ve led ever since:
The only way I truly win is if my people win first.
Long before “people-first leadership” became a popular phrase, I was intentionally building cultures where people felt valued, challenged, healthy, and capable of becoming more than they believed they could be. Health has always been a cornerstone of my leadership philosophy because I’ve never believed success should come at the expense of people’s well-being. The strongest organizations are built by people who are healthy enough to do their best work and supported enough to become their best selves.
Community + compassion
Building something that reaches beyond business
That philosophy naturally extended beyond business.
Long before founding The Be Human Company, I founded Actions of Compassion, a movement dedicated to encouraging acts of kindness, supporting food drives, helping people through addiction, and bringing communities together. The movement attracted volunteers, business leaders, athletes, and public figures — including Bonnie-Jill Laflin — and was later documented through The Everyday Compassion Show. Those experiences reinforced something I’ve always believed: meaningful change begins with ordinary people making intentional choices to help someone else.
Alongside my entrepreneurial career, I’ve remained committed to serving my community. I’ve volunteered with Ronald McDonald House, served on the board of the Maple Ridge Food Bank, acted as President of the Ridge Meadows Business Association, and later joined the board of the nonprofit organization founded by my longtime mentor, John Volken, founder of United Furniture Warehouse.
What I’ve learned
What matters now
When I look back today, I don’t see a résumé. I see preparation.
Every business taught me how to build.
Every leader taught me something new.
Every team taught me how culture shapes performance.
Every success and every setback deepened my understanding of people.
Together, those experiences led me to one belief:
The greatest opportunity of our generation isn’t simply building more intelligent technology. It’s helping people become more intentional about practicing their humanity alongside it.
That’s the work I’ve devoted my life to.
And it’s the work I’m committed to building through The Be Human Company.
